The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Blind Test
| Term | Main definition |
|---|---|
| Blind Test | A type of test where respondents do not know the brands they are testing, mostly used to stimulate sensorial behavior (food or cosmetic testing). The aim of a blind test is to collect objective answers and avoid bias resulting from a brand or a product imagery. Blind tests are used to compare products with other competitors or simply product testing. Also see: Tests, Product Testing |
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