The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Tests
| Term | Main definition |
|---|---|
| Tests | Tests can be conducted at home or via focus groups. Usually, some products can be sent at the home of the respondent along with a questionnaire requesting to test the product for several weeks. Tests are usually run on quota sample, selected in line with target group profile - consumers, users and so on. Tests focus on broad and detailed evaluation of specific objects, usually new products and their concept, packaging, advertising, prices... Also see: Blind Test, Product Testing, Concept, BPTO |
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