The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Glossary
| Term | Main definition |
|---|---|
| Mailing Questionnaire | A written questionnaire delivered to respondents by mail. Respondents have to answer the questionnaire and send it back, thanks to a pre-paid return envelope. A letter of Introduction is attached to it along with the instructions. An incentive can be added to get a better response rate. Also see: Segmentation Studies |
| Micro surveys | Micro survey is a term used to define a short and simple survey that take less than 5 minutes to complete. Micro surveys are very often used for incidence check or a screenshot of a market/ product/service. |
| Mobile Survey | A survey that is mobile-friendly, ready to be taken on a smartphone device. It helps to reach a larger sample size as not everyone is sitting behind a laptop and people are more accessible through their smartphones. |
| Moderator | A researcher guiding a group of respondent in a group discussion. He usually animates the Focus Group. The moderator writes the final report too. He is essential to the research process. Also see: Discussion Groups (FGI), interviewer |
