Learn advanced concepts - fuel up your curiosity

Learn something new about advanced global research project management, culture and anything in between.

What is market research?

Market research is the action or activity of gathering information about the market and customers. This affects every aspect of the business – including brand, product development, customer service, marketing and sales. By understanding how your audience thinks, feels, and behaves, you can then meet those needs and mitigate the potential risk of an experience gap – which your customer expects versus what you actually deliver.

How can you make a critical business decision that will disrupt the market if you don’t know how your consumers or market will respond? Get the insight and data you need to take proper action.

There have always been timeless truths of human nature. What people like, what they dislike, what they appreciate, what they need and so on. But how we target customers have grown increasingly sophisticated and complex. Therefore we need to understand these audiences in greater detail so that brands and institutions can better serve them. Here comes market research!

Resources below prepared by the TGM Academy team will help you to understand and approach all steps of the market research:

How to Conduct Mobile Research in Emerging Countries?

Mobile Research in Emerging Countries RESEARCH DESIGN Conducting mobile research in emerging markets can be…

TGM Academy is your opportunity to develop and enrich your knowledge about market research practices.

Hi! My name is Greg Laski and I look forward to helping you unlock the full potential of your company.

TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.

Connect with us on Social Media:

© 2022 TGM Academy, Copyright © TGMResearch