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Your one-stop guide to all things in market. research. Whether you're a rookie trying to understand sampling or a veteran looking to develop a multicountry project strategy, we've got you covered.

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Research insights and Global Trends

Learn advanced concepts - fuel up your curiosity INSIGHTS ABOUT RESEARCH Learn something new about…

Quantitative or Qualitative Research: How to choose?

Quantitative or Qualitative Research: How to choose? RESEARCH DESIGN Learn the difference between Quantitative and…

Optimal Respondent experience

Optimal respondent experience: a must-have for good data. RESEARCH DESIGN Learn how a good survey…

Non-Response Bias and Non-Response Errors

Non-Response Bias and Non-Response Errors FIELDWORK Is it a problem when people refuse to take…

Mobile Trends in Asia

Mobile Trends in Asia RESEARCH TRENDS Our insights within mobile trends and consumer habits in…

How to effectively design rating scale?

Tips for designing a rating scale RESEARCH DESIGN Our Tips for Effectively Designing Rating Scales…

How to define sample size?

How to define sample size? RESEARCH DESIGN Sample size sets the tone for accurate, dependable…

How to Conduct Multi-Country Market Research Projects?

How to Conduct Multi-Country Market Research Projects? RESEARCH DESIGN Learn how to manage a project…

How to Conduct Mobile Research in Emerging Countries?

Mobile Research in Emerging Countries RESEARCH DESIGN Conducting mobile research in emerging markets can be…

Guide On Survey Rating Scales

How rating scales can improve the quality of your research RESEARCH DESIGN Researchers ask their…

Did you say mobile research?

Did you say mobile research? Mobile Has Taken Over Market Research. Learn all the basics…

Customer Service and Performance COVID 19

Customer Service & Performance Measurment How to improve your business’s customer service performance now, and…

Conducting market research: when on your own (DIY) and when to ask for help?

When and why you should outsource? CONDUCTING MARKET RESEARCH: All of our best tips to…

Benefits of using online market research panels

Benefits of using online market research panels LEARN ALL ABOUT Learn why and when you…

TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.