The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Product Testing
| Term | Main definition |
|---|---|
| Product Testing | A type of research, in which a product is tested. It could be at home or during a focus group. Product testing falls into the FMCG category (food, cosmetics, etc.). Also see: Tests, Blind Tests, Recontact study |
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