The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Glossary
| Term | Main definition |
|---|---|
| Tests | Tests can be conducted at home or via focus groups. Usually, some products can be sent at the home of the respondent along with a questionnaire requesting to test the product for several weeks. Tests are usually run on quota sample, selected in line with target group profile - consumers, users and so on. Tests focus on broad and detailed evaluation of specific objects, usually new products and their concept, packaging, advertising, prices... Also see: Blind Test, Product Testing, Concept, BPTO |
| Timing | It is the equivalent of a project timeframe. It is the timeframe committed to conduct and finish a research project. It can work as a deadline for a project too. |
| Top Lines | After one research is completed, the most important outcome will be gathered with pre-created frequency tabs. This is the first step to look deeper at the final data, analyse differences between sub-segments and do the first conclusions. |
| Tracking | A tracking study or methodology is used to monitor, track the performance of a brand over time across regular waves. This can be done weekly or monthly. |
| Tree Test | A methodology for UX and Usability Testing to validate the logic and design of a website/mobile application or other interfaces. This technique monitors how people naturally click and navigate on a website/app to look for specific information. Also see: UX Research, UI - User Interface |
