Get through market research vocabulary. Understand the jargon and get things done!
Tests can be conducted at home or via focus groups. Usually, some products can be sent at the home of the respondent along with a questionnaire requesting to test the product for several weeks. Tests are usually run on quota sample, selected in line with target group profile - consumers, users and so on. Tests focus on broad and detailed evaluation of specific objects, usually new products and their concept, packaging, advertising, prices...
Also see: Blind Test, Product Testing, Concept, BPTO
It is the equivalent of a project timeframe. It is the timeframe committed to conduct and finish a research project. It can work as a deadline for a project too.
After one research is completed, the most important outcome will be gathered with pre-created frequency tabs. This is the first step to look deeper at the final data, analyse differences between sub-segments and do the first conclusions.
A tracking study or methodology is used to monitor, track the performance of a brand over time across regular waves. This can be done weekly or monthly.
A methodology for UX and Usability Testing to validate the logic and design of a website/mobile application or other interfaces. This technique monitors how people naturally click and navigate on a website/app to look for specific information.
Also see: UX Research, UI - User Interface
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