Tests can be conducted at home or via focus groups. Usually, some products can be sent at the home of the respondent along with a questionnaire requesting to test the product for several weeks. Tests are usually run on quota sample, selected in line with target group profile - consumers, users and so on. Tests focus on broad and detailed evaluation of specific objects, usually new products and their concept, packaging, advertising, prices...
It is the equivalent of a project timeframe. It is the timeframe committed to conduct and finish a research project. It can work as a deadline for a project too.
After one research is completed, the most important outcome will be gathered with pre-created frequency tabs. This is the first step to look deeper at the final data, analyse differences between sub-segments and do the first conclusions.
A tracking study or methodology is used to monitor, track the performance of a brand over time across regular waves. This can be done weekly or monthly.