How to set-up your research project?

Project starting principles

Learn basics of project design and management. Get expert tips for how to structure your market research project, write good survey questions, and optimize for data quality.

What is market research?

Market research is the action or activity of gathering information about the market and customers. This affects every aspect of the business – including brand, product development, customer service, marketing and sales. By understanding how your audience thinks, feels, and behaves, you can then meet those needs and mitigate the potential risk of an experience gap – which your customer expects versus what you actually deliver.

How can you make a critical business decision that will disrupt the market if you don’t know how your consumers or market will respond? Get the insight and data you need to take proper action.

There have always been timeless truths of human nature. What people like, what they dislike, what they appreciate, what they need and so on. But how we target customers have grown increasingly sophisticated and complex. Therefore we need to understand these audiences in greater detail so that brands and institutions can better serve them. Here comes market research!


Learn how to plan details of your market research project

Each project manager aims to finish their task on schedule, inside the budget plan, and meeting performance assumptions. Normally, when this is refined, we consider the research project is a success.

What is the role of planning in the research project?

Before you get into survey design and data collection, it’s important to have a plan in place for your market research project. Knowing when you need market research input, understanding what kind of insights are important to your business objectives, aligning with your internal and external stakeholders, and scoping out your project ahead of time will guarantee you stay on track and deliver expected actionable results.

Systematic planning and preparation are however required at all stages of the marketing research process. The procedures at each stage are methodologically sound, well documented, and, as much as possible, planned in advance. Marketing research is grounded in principles and rules of the scientific method so that data is collected and analyzed against prior notions or hypotheses. 

Resources below prepared by the TGM Academy team will help you to understand and approach all steps of the market research:

Quantitative or Qualitative Research: How to choose?

Quantitative or Qualitative Research: How to choose? RESEARCH DESIGN Learn the difference between Quantitative and…

Optimal Respondent experience

Optimal respondent experience: a must-have for good data. RESEARCH DESIGN Learn how a good survey…

Non-Response Bias and Non-Response Errors

Non-Response Bias and Non-Response Errors FIELDWORK Is it a problem when people refuse to take…

Mobile Trends in Asia

Mobile Trends in Asia RESEARCH TRENDS Our insights within mobile trends and consumer habits in…

How to effectively design rating scale?

Tips for designing a rating scale RESEARCH DESIGN Our Tips for Effectively Designing Rating Scales…

How to define sample size?

How to define sample size? RESEARCH DESIGN Sample size sets the tone for accurate, dependable…

How to Conduct Multi-Country Market Research Projects?

How to Conduct Multi-Country Market Research Projects? RESEARCH DESIGN Learn how to manage a project…

TGM Academy is your opportunity to develop and enrich your knowledge about market research practices.

Hi! My name is Greg Laski and I look forward to helping you unlock the full potential of your company.

TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.

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