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Your one-stop guide to all things in market. research. Whether you're a rookie trying to understand sampling or a veteran looking to develop a multicountry project strategy, we've got you covered.
One of the most important steps you can take before you start your business is doing market research. Skip this step, and you risk offering a product or service that is incorrectly priced, marketed to the wrong audience, or worse—that nobody really wants.
We want to share our experience, our expertise, and advice so that you have all the keys in your hands to succeed with your project. Market research can seem complex, but it is not! Our TGM Academy becomes your key reference when it comes to market research.
Learn how to define the problem and research objectives - the first first step in any marketing research study
A research project design is a framework details the procedures necessary for obtaining the required information
Data collection (Fieldwork) is a critical step in the research . Proper fieldwork secures quality of the outcome
Learn the process of inspecting, cleaning, and modeling data to draw the right conclusions
With TGM, our team is here to support you with your research and guide you through the essential steps of your project.
With TGM, you will find solutions to increase your revenue. It also means listening to the voice of your customers.
We know, that you need to understand your customers' needs in any country, time, or place. This is why TGM Research is using mobile to conduct surveys and deliver multi-country projects quickly and efficiently.
With our methodology and technology, millions of consumers in 130+ countries (within CEE, ASEAN, Africa, MENA, and Americas) are at your fingertips (with the use of proprietary mobile and online panels, partner panels, and dynamic sampling)
UX, UI, online survey, offline, B to C, B to B...options to run a project are endless.
Our team comes from various market research agencies with most of them having decades of experience in international markets.
We collaborate with an international team of researchers, translators, project managers, and consultants.
Our team has extensive experience from large market research companies (Dynata, Kantar, and Userzoom to name a few). Our awesome experts are located around the globe, enabling you to have a 24/7 cover with international expertise.
Greg started his career at Kantar and lived for many years in Dubai. Greg is now based in South Africa and decided to launch TGM Research.
Yoan started his career at Lightspeed Research in London. He then moves to Dynata to join their project management team. Later on, he decided to move to the UX world managing the EMEA panel with Userzoom. Now, Yoan is in Vietnam to develop the business in APAC for TGM.
TGM Academy is part of TGM Research and we are working with multiple international clients.
Don't know where to start? Do you need the advice of our experts? Get in touch with TGM team now!
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