Market Research
Your one-stop guide to all things in market. research. Whether you're a rookie trying to understand sampling or a veteran looking to develop a multicountry project strategy, we've got you covered.
TGM Academy's purpose is to help you to understand all the techniques and foundations on how to conduct your market research project.
One of the most important steps you can take before you start your business is doing market research. Skip this step, and you risk offering a product or service that is incorrectly priced, marketed to the wrong audience, or worse—that nobody really wants.
We want to share our experience, our expertise, and advice so that you have all the keys in your hands to succeed with your project. Market research can seem complex, but it is not! Our TGM Academy becomes your key reference when it comes to market research.
Problem definition
Learn how to define the problem and research objectives - the first first step in any marketing research study
Research design
A research project design is a framework details the procedures necessary for obtaining the required information
Data Collection
Data collection (Fieldwork) is a critical step in the research . Proper fieldwork secures quality of the outcome
Analysis and Reporting
Learn the process of inspecting, cleaning, and modeling data to draw the right conclusions
Guided
With TGM, our team is here to support you with your research and guide you through the essential steps of your project.
Goal oriented
With TGM, you will find solutions to increase your revenue. It also means listening to the voice of your customers.
Versatile
A bit more about us
We know, that you need to understand your customers' needs in any country, time, or place. This is why TGM Research is using mobile to conduct surveys and deliver multi-country projects quickly and efficiently.
With our methodology and technology, millions of consumers in 130+ countries (within CEE, ASEAN, Africa, MENA, and Americas) are at your fingertips (with the use of proprietary mobile and online panels, partner panels, and dynamic sampling)
End to End Services
UX, UI, online survey, offline, B to C, B to B...options to run a project are endless.
Learn From Experience
Our team comes from various market research agencies with most of them having decades of experience in international markets.
Close Collaboration
We collaborate with an international team of researchers, translators, project managers, and consultants.
