The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Glossary
| Term | Main definition |
|---|---|
| GDPR Regulation | General Data Protection Regulation is common in the Market Research industry. It gathers all the rules regarding data protection which has been a sensitive topics over the past few years. It must be followed throughly. |
| Global Sample | The survey is open for any type of respondent. No filter will be used. Every individual has equal chances of being selected for the study. Also see: Booster
|
| Group sampling | Gather a group of individuals for a group study. Group sampling is a manner of sample selection, where complete groups are naturally combined into research subjects. |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.