|ICC / ESOMAR Code||
ESOMAR Code is the most popular ethical code present in the market research industry. It represents the International Code on Market, Opinion and Social Research and Data Analytics. It is a non-profit organisation who provides professional guidance for its members for over 70 years. The codex was drawn up in 1977, as a joint initiative of the Internal Chamber of Commerce (ICC) and the European Society of Opinion and Market Research (ESOMAR) with basic rules for researcher and respondent interaction, to set up standard for use and publication of research results....
Imagery studies are a group of research methods that focuses on consumers' emotional reactions under stimuli when seeing pictures or visual materials of a specific product, brand, or person.
|In Depth Interviews (IDI)||
In Depth Interview (IDI) is a One to One conversation with a respondent which will allow the potential to reach specific information and a deeper knowledge within topics.
Incidence (or Incidence rate) is a ratio that shows the percentage of qualified participants within a survey based on specific profile criteria needed for the research. The incidence rate is one of the most critical ratio to calculate the CPI (Cost Per Interview) of a fieldwork. (The lowest is the incidence rate, the higher will be the CPI).
Also see: Incidence Check
An element of the research with a bigger impact than the face value. It is fundamental for a generalized interpretation or explanation of a statement. An indicator is a basis for broader interpretation and explanation of phenomena.