The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Glossary
| Term | Main definition |
|---|---|
| U&A / H&A | Habits, Usages and Attitude surveys aim to understand the habits of a population. Both quantitative and qualitative methods are being used to collect the opinion of consumers, the purchasing habits along with the attitude towards a product. U&A is a broad, multi-dimensional research, diagnosing two types of questions: practical (a specific consumer habit or behavior) and it can also be the analysis of the consumer conviction and attitudes (emotion, opinion and so on). |
| UI - User Interface | User Interface is anything a user could interact with in order to use a service or a digital product (screens, keyboards...). UI is a popular method to test new technologies and to make sure this interface is easy and nice to use. Also see: Tree Test, UX Research |
| Usability testing | The methodology used to test a product or website/app by users. Most of the time, usability testing involves be technology items (tablet, smartphone...). |
| UX Research | User Experience Research focuses on the user and its requirements to offer a better experience to its users. Most projects deal with reviewing app and websites. UX can collect valuable insights and feedback to improve an app before its official launch. Also see: Tree Test, UI - User Interface |
