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The Words of Market Research

Get through market research vocabulary. Understand the jargon and get things done!


Search for glossary terms (regular expression allowed)
Term Main definition
U&A / H&A

Habits, Usages and Attitude surveys aim to understand the habits of a population. Both quantitative and qualitative methods are being used to collect the opinion of consumers, the purchasing habits along with the attitude towards a product. U&A is a broad, multi-dimensional research, diagnosing two types of questions: practical (a specific consumer habit or behavior) and it can also be the analysis of the consumer conviction and attitudes (emotion, opinion and so on).

UI - User Interface

User Interface is anything a user could interact with in order to use a service or a digital product (screens, keyboards...). UI is a popular method to test new technologies and to make sure this interface is easy and nice to use.

Also see: Tree Test, UX Research

Usability testing

The methodology used to test a product or website/app by users. Most of the time, usability testing involves be technology items (tablet, smartphone...).

UX Research

User Experience Research focuses on the user and its requirements to offer a better experience to its users. Most projects deal with reviewing app and websites. UX can collect valuable insights and feedback to improve an app before its official launch.

Also see: Tree Test, UI - User Interface

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