The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Bias
| Term | Main definition |
|---|---|
| Bias | Bias in the research industry is a form of error that affects the results of a research study. The most frequent is the interviewer bias and the way of asking questions that can lead and influence respondents to specific answers. Other well known bias are sampling bias and/or access panel recruitment bias. |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.