The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Access Panel
| Term | Main definition |
|---|---|
| Access Panel | An access panel is a group of respondents, recruited by a market research company, and who is willing to take part in surveys against some incentive for their efforts. These surveys can be done online / on mobile, face to face, over the phone or at a facility. Incentives can be cash, reward, vouchers, gifts... |
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