The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Standardization
| Term | Main definition |
|---|---|
| Standardization | A guaranty that every result/questions/data/answers are collected using the same tools and research methods within a project. This can apply for a multi-lingual project where the same questionnaire is used through different languages. Standardization concerns not only the research tools, but also the behavior of the researcher / interviewer. |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.