The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Questionnaire
| Term | Main definition |
|---|---|
| Questionnaire | A set of questions administrated either face to face or online to respondents. The questionnaire has to follow a certain logic. It is used in quantitative research. The two basic types of questionnaires are interviewer questionnaires and self-completion. Also see: Demographics, Interviewer, Segmentation Studies |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.