The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Research Sample
| Term | Main definition |
|---|---|
| Research Sample | A group of respondents in a quantitative study, representing a certain population and preselected according to criteria fitting the target audience. The results of answers given by the sample are the base for forwarding answers to the research objectives. Research sample falls within two categories: representative and non-representative. Also see: Booster, Population |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.