Time to understand the language

The Words of Market Research

Get through market research vocabulary. Understand the jargon and get things done!

Population

Search for glossary terms (regular expression allowed)
Term Main definition
Population
It defines the group (age, gender) or initial universe whom we are targeting for research purposes. E.g: population of Vietnamese citizen aged 25-34 years old, taking the plane at least once a year in the last twelve months.

Also see: Research Sample

Get better responses. Faster

With TGM, you have more than 120 markets and multiple local teams helping to execute your global project

TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.

Connect with us on Social Media:


© 2022 TGM Academy, Copyright © TGMResearch