The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Booster
| Term | Main definition |
|---|---|
| Booster | A booster sample is an extra set of interviews focusing on a particular segment of the population (age group, gender, user of a certain brand, ect). Booster is an over-representation of a certain type of respondents, which is most of the time the case with simple random sampling - and very low in terms of numbers to be used as a base for reliable statistical analysis. Also see: Research Sample, Representative Sample (random), Simple sample selection. |
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