The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Quotas
| Term | Main definition |
|---|---|
| Quotas | Put some restrictions regarding some demographics (age,gender, social class, region) to get a representative sample of the population. The researcher looks for demographic information on the country they are researching and apply it to their project. Also see: Strata quotas |
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