Get through market research vocabulary. Understand the jargon and get things done!
A concept presents an idea, a product or service for the public to test. This is most of the time presented as a quick video or image and represents information about a given product or service which will be subject to analysis at a later stage. A concept is used when it is not feasible to show anything tangible.
Also see: Tests
With TGM, you have more than 120 markets and multiple local teams helping to execute your global project