Term | Main definition |
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Business-to-consumer (BtoC) | B to C or B2C survey (Business to Consumer) is a survey that aims to target general population consumers (different from B to B survey), most likely to use and purchase everyday products or services. B to C survey focuses on the product. B to C refers to a market, in which the company sells directly the product to a physical person. This type of survey is mainly targeting consumers through online surveys. Also See: Business-to-Business (BtoB) |