Business-to-consumer (BtoC)

B to C or B2C survey (Business to Consumer) is a survey that aims to target general population consumers (different from B to B survey), most likely to use and purchase everyday products or services. B to C survey focuses on the product. B to C refers to a market, in which the company sells directly the product to a physical person. This type of survey is mainly targeting consumers through online surveys.

Also See: Business-to-Business (BtoB)