The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Business-to-Business (BtoB)
| Term | Main definition |
|---|---|
| Business-to-Business (BtoB) | B to B or B2B (Business to Business) refers to a project targeting business entities, professional with a high level of management or expertise, existing customers, lost customers, new customers, companies as a main target profile. Competitive analysis is extremely important to build B2B strategies for the success of your company and see where you are at in comparison with your competitors. Also see: Business-to-consumer (BtoC) |
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