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Observational Research

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Observational Research

A technique used in qualitative research, including the observation of respondent behavior in a specific set environment (home, store, or at work).
The researcher can observe how the respondent makes his choice and what could influence his judgment. Examples might be shopping (at sale outlets), living at home (cooking, cleaning), or even observation of children.

See also Qualitative Research

Synonyms: Active Observation
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