The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Fieldwork
| Term | Main definition |
|---|---|
| Fieldwork | Fieldwork is a market research term which defines a specific stage in the project. It happens when data are collected (when respondents are answering surveys). Fieldworks were traditionally done offline (Face to Face and Telephone) but progressively switched to digital methodologies such as mobile / online for the folowing reasons : better reach, speed, quality and price. |
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