The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Executive summary
| Term | Main definition |
|---|---|
| Executive summary | One of the most important part of any research or consulting paper, executive summary is an advanced summary of results, conclusions and recommendations based on the analysis of the research and its main findings. An executive summary is an independent part of a bigger report from research. The information displayed has to be clear and straightforward to facilitate the reading of the decision makers. |
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