The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Digital Fingerprinting
| Term | Main definition |
|---|---|
| Digital Fingerprinting | A layer of additional security to access the surveys and verify the identity of the respondent using a combination of information (Geolocation, OS, Device type and version, Proxy usage). Digital Fingerprinting is a very powerfull technology used to identify duplicate respondents. This is a great method to remove fraudulent respondents and perform quality checks. |
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