The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Business objectives
| Term | Main definition |
|---|---|
| Business objectives | Business objectives gather the different goals of doing the market research project: brand awareness, consumer attitude, price sensitivity... To define clear business objectives upfront will help to design the study and choose the best methodology to answer those business questions. It is an important step before carrying out a market research project. |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.