Brief

A Research brief is a document given by the client with the problematic of the research along with its objectives. It gathers all the elements to start the research project. It is a very straight forward process. A research brief is the starting point for selecting research tools, methodology and reports. A usual research brief is cut in several parts: marketing background/context of the study, an outline of the problem faced by the client, the description of the subject of study, the presentation of main objectives, the definition of the sample target, a timetable and most importantly an available budget to carry out this project.