Time to understand the language

The Words of Market Research

Get through market research vocabulary. Understand the jargon and get things done!

Ad testing

Search for glossary terms (regular expression allowed)
Term Main definition
Ad testing

Test advertisements to optimize performances and look for room for improvement if needed. Ads are also tested to collect feedback on potential consumers so that the scenario of the ad can be improved or modified to make it more efficient. Ad testing is usually run on a representative sample of your market.

Get better responses. Faster

With TGM, you have more than 120 markets and multiple local teams helping to execute your global project

TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.

Connect with us on Social Media:

© 2022 TGM Academy, Copyright © TGMResearch