The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Ad testing
| Term | Main definition |
|---|---|
| Ad testing | Test advertisements to optimize performances and look for room for improvement if needed. Ads are also tested to collect feedback on potential consumers so that the scenario of the ad can be improved or modified to make it more efficient. Ad testing is usually run on a representative sample of your market. |
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