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Ad Hoc surveys

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Ad Hoc surveys

Ad hoc, opposite to tracking study is a one-off project, made for a single client to answer a specific question or a problem. Most qualitative research is done 'ad hoc'. It is made for completing a task or resolving a problem. As this project is run in a short period of time, a few teams from different departments can collaborate together.

See also Quantitative Research

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