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Quantitative research

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Quantitative research

A method of research focused on quantitative or numerical description and explanations of phenomena. Quantitative research relies on collecting data on a larger scale. It focuses on conducting market research project on a larger sample size of the population. The topics are usually more broadening. Precise statistical methods of sample selection are being used. Quantitative research uses standardized research tools and questionnaires. It generalizes the results of the study for an universe larger than the sample. This quantitative research aims to provide conclusive answers to specific research objectives.

Also see: Self completion questionnaire, Standardization, Qualitative research

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