The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Top Lines
| Term | Main definition |
|---|---|
| Top Lines | After one research is completed, the most important outcome will be gathered with pre-created frequency tabs. This is the first step to look deeper at the final data, analyse differences between sub-segments and do the first conclusions. |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.