The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Self completion questionnaire
| Term | Main definition |
|---|---|
| Self completion questionnaire | The respondent answers himself the questions without assistance. Those questions are arranged in a certain order, worded in line with research methodology and presented to the interviewee in paper form or on a PC / mobile screen. By definition, nowadays all surveys conducted in a digital way ( mobile / online) are self-administrated, hence a strong need to build engaging mobile friendy surveys and good screeners. Also see: Demographics |
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