The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Profiling
| Term | Main definition |
|---|---|
| Profiling | Add people in a certain category depending on their socio-demographics. A correct profiling will help to identify the right respondents that fall into the target audience. |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.