The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
DIT
| Term | Main definition |
|---|---|
| DIT | Do It Together approach allows clients to be supported by teams of experts using most advanced DIY tools. This is a balance between doing things by themselves and outsourcing all the research. Often seen as the most efficient method to get lower costs for maximal insights. |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.