The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
DataFile
| Term | Main definition |
|---|---|
| DataFile | In research, a data file gathers all the data collecting during a market research project. At a later stage, it will be cleaned up and analysed going through multiple quality checks. This data file can be a paper document or a computer file. It includes demographics, addresses, verbatim answers... |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.