The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
CLT (Central Located Test)
| Term | Main definition |
|---|---|
| CLT (Central Located Test) | This is a type of Qualitative Research where participants gathered in a centralised location in order to test products which are different than testing it at home. Data will be collected and analysed. The Central Located Test is usually located in the city center of a town. |
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