Time to understand the language

The Words of Market Research

Get through market research vocabulary. Understand the jargon and get things done!

A/B Testing

Search for glossary terms (regular expression allowed)
Term Main definition
A/B Testing

Testing of several variants of an item to see what the consumers like the most. It is used to test packaging, TV ads and collect feedback and reactions. It helps in having a look at different versions of a product and analyze consumer's reactions.

Get better responses. Faster

With TGM, you have more than 120 markets and multiple local teams helping to execute your global project

TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.

Connect with us on Social Media:

© 2022 TGM Academy, Copyright © TGMResearch