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U&A / H&A

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U&A / H&A

Habits, Usages and Attitude surveys aim to understand the habits of a population. Both quantitative and qualitative methods are being used to collect the opinion of consumers, the purchasing habits along with the attitude towards a product. U&A is a broad, multi-dimensional research, diagnosing two types of questions: practical (a specific consumer habit or behavior) and it can also be the analysis of the consumer conviction and attitudes (emotion, opinion and so on).

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