The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Syndicated research
| Term | Main definition |
|---|---|
| Syndicated research | Studies on a specialized problem/ area of research run for a group of clients or at own initiative of the research agency. This allows access to a large pool of respondents at a lower cost because the cost is shared by the consortium. |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.