The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Strata sampling
| Term | Main definition |
|---|---|
| Strata sampling | A sampling method from the population. In a survey, when a smaller sub-group population varies under a group population, it is better to divide them into other sub-groups (strata). It provides precise results and cuts down on the number of required respondents. |
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