Get through market research vocabulary. Understand the jargon and get things done!
A study, which targets a certain group of the population or a certain market. Segmentation studies is a set of research procedures, aiming at presenting a typology of a certain market or group. The result of the segmentation study is a description of the analyzed area. The base used to define such groups are socio-demographics variables of the respondents, frequency..
Also see: Mailing Questionnaire, Questionnaire
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