The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Reward
| Term | Main definition |
|---|---|
| Reward | Money, Vouchers, Cash, Entries, Cinema Tickets, Points are various rewards (also called incentives) used to thank a participant for the time he has taken to complete a survey or participate in a project. Incentives are a way to boost a response rate too and to keep a well maintain and engaged access panel. Also see: Response Rate |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.