Time to understand the language

The Words of Market Research

Get through market research vocabulary. Understand the jargon and get things done!

Response Rate

Search for glossary terms (regular expression allowed)
Term Main definition
Response Rate

When a survey is being sent or exposed to a panel of respondents, the response rate is the ratio of people clicking on the survey link and starting the survey. To make sure you have a high response rate, the invitation must be appealing and attractive. This will also be impacted by incentives or rewards given, frequency of sendouts, if the survey is accessible from all devices, moment of the day, week or month where the survey invitation is sent.

Also see: Reward

Get better responses. Faster

With TGM, you have more than 120 markets and multiple local teams helping to execute your global project

TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.

Connect with us on Social Media:

© 2022 TGM Academy, Copyright © TGMResearch