Term | Main definition |
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Response Rate | When a survey is being sent or exposed to a panel of respondents, the response rate is the ratio of people clicking on the survey link and starting the survey. To make sure you have a high response rate, the invitation must be appealing and attractive. This will also be impacted by incentives or rewards given, frequency of sendouts, if the survey is accessible from all devices, moment of the day, week or month where the survey invitation is sent. Also see: Reward |