The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Primary data
| Term | Main definition |
|---|---|
| Primary data | Primary data refers to all Information gathered through original research. Data will not exist until the study is carried out. This is for example data collected via surveys or other adhoc research. |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.