The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Passive Measurement
| Term | Main definition |
|---|---|
| Passive Measurement | This methodology consists in asking volunteer participants to install an app on a laptop or smartphone to collect behavioural data, such as internet usage, websites searched. This can also help to collect system information such as internet speed, Geolocalisation and many more. |
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