The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Panel Management System
| Term | Main definition |
|---|---|
| Panel Management System | Panel Magagement System (PMS) in an Internal system to manage the database of respondents, collecting data such as age, gender for a better targeting. One unique panel platform would integrate panel recruitment, sampling , incentives scheme and the panel interface for respondents. Most often, Panel Management System is connected via API to other softwares. |
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