The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Micro surveys
| Term | Main definition |
|---|---|
| Micro surveys | Micro survey is a term used to define a short and simple survey that take less than 5 minutes to complete. Micro surveys are very often used for incidence check or a screenshot of a market/ product/service. |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.