In Depth Interviews (IDI)

In Depth Interview (IDI) is a One to One conversation with a respondent which will allow the potential to reach specific information and a deeper knowledge within topics.
The interview may start with basic questions to understand motives, attitudes and behaviours. Interviews are recorded on audio and analysis will be carried out at a later stage.
During such an interview, the interviewer poses explorative questions - to understand/clarify motivation, attitudes, behavior. IDI are also used for BtoB participants and or very specific profiles.
Nowadays, raise of technology allows to conduct In Depth Interview (IDI) online quite easily with various softwares or tools in the market to connect participant and interviewer to share thoughts.

Also see: Qualitative research, Discussion guide/scenario, Discussion Groups (FGI)